Commercial
Commercial operations, partnerships and procurement
Commercial operations is the discipline behind what a company earns and what it spends: how partnerships are chosen and managed, how revenue processes actually run, how contracts are negotiated and renewed, and who owns vendor spend. Groundwork builds that function for UK technology companies, usually starting with the spend, because it is the fastest place to find money nobody decided to spend.
Start with an owner and a list
Not a procurement function, and not a policy. One named person and one list: every recurring vendor, what it costs annually, who sponsors it, what it is for, and the renewal date. Pull it from the card statement and the bank feed rather than from what people tell you — the gap between those two is usually where the answer is.
Nearly every company we do this with finds something on the first afternoon. Not through negligence, but because no single person had ever seen the whole list on one page.
The three costs nobody sees
- Seats for a team that has changed shape. Licences are provisioned generously and reclaimed almost never.
- Overlap. Two tools doing one job, bought by two teams six months apart, both genuinely in use. Nobody is wrong and the company pays twice.
- Auto-renewals nobody diarised. The expensive one: a contract renews at list price with an uplift because the notice window passed, and the leverage that existed for three weeks is gone for a year.
Cloud spend behaves identically and is usually the largest line — environments raised for a test that ended, capacity provisioned for a launch that has passed, and no owner whose job it is to notice.
Renewals are the negotiation
A vendor's willingness to move is largely a function of where you sit in their quarter and how close you are to your notice date. A conversation started ninety days out, with usage data in hand and a credible alternative named, is a different conversation from one started the week before the renewal fires. Same vendor, same product, materially different outcome — and the difference is preparation, not toughness.
Partnerships that earn their place
Partnerships get signed with enthusiasm and reviewed almost never. The useful discipline is unglamorous: what this partnership is supposed to produce, who owns it internally, what it costs in engineering and management time as well as in money, and when we will decide whether it is working. A short list of partnerships that are actually managed beats a long list nobody has looked at since the announcement.
Revenue operations
For early-stage B2B companies this is less about tooling than about definitions: what counts as a qualified opportunity, what a stage in the pipeline actually means, what happens at handover from sales to delivery, and which numbers the company will run on. Get those agreed and the reporting becomes a by-product. Buy the platform first and you get expensive disagreement rendered in dashboards.
Procurement light enough to survive
The end state is not an approval board. It is one lightweight step before a new recurring commitment — does something we already pay for do this, who owns it, when does it renew — that takes ten minutes and is enforced because it is obviously reasonable. Anything heavier gets routed around by people trying to do their jobs, which is how most procurement policies die.
Whether this is the right fit
This is for you if
- Recurring spend has grown faster than anyone has looked at it.
- You have renewals coming and no process for approaching them.
- You want an owner and a working discipline, not a procurement department.
- Partnerships or vendor relationships need someone senior in the room.
This is not for you if
- You want across-the-board cuts irrespective of what each thing does.
- You want a procurement policy document with no owner behind it.
- The commercial problem is really that the product is not selling. That is a different conversation.
How a commercial sprint runs
Deliberately short. The first pass finds the obvious money; the discipline afterwards is what stops it coming back.
Weeks 1–2
The whole picture
Every recurring commitment on one page, from the ledger rather than from memory: cost, sponsor, purpose, usage and renewal date.
Weeks 2–5
Rationalise and negotiate
Cut the overlap and the unused, then take the renewals that are in range with usage data in hand and a real alternative named.
Weeks 5+
Keep it that way
A named owner, renewals in a calendar before the notice window, and one lightweight step in front of new commitments.
Common questions
Is this a cost-cutting exercise?
No, and it works badly when run as one. The aim is deliberate spend — the money going where you actually decided it should. Savings are usually a by-product of looking properly, and cutting without understanding what each thing does creates work elsewhere.
How much can we expect to save?
It depends entirely on how long the spend has gone unexamined and how fast you have grown, so we will not quote a number before looking. What is consistent is that companies which have never had one person see the whole list find something in the first pass.
Do we need a procurement person?
At this stage, usually not. You need one named owner with a defined slice of their time, a list, and a habit. A dedicated procurement role earns its keep later, and building the discipline first makes that hire far easier to define when it comes.
Can you negotiate on our behalf?
We can lead a negotiation or sit behind you in one, depending on the relationship. Either way the preparation matters more than the meeting: usage against what you are paying for, where you sit in the notice window, and whether you are genuinely willing to move.
Related work
Where the commercial work usually connects.
Commercial & security
Enterprise readiness
The buy-side mirror of this work: what larger customers require before they will contract with you.
Read about enterprise readiness →After a raise
Post-funding operations
The quarter in which vendor spend reliably grows without anyone deciding it should.
Read about post-funding operations →Change
Startup restructuring
Where a cost problem is being treated as an organisational one before the vendor list has been read.
Read about restructuring →Make the spend deliberate.
Not a cost-cutting exercise. The point is that the money goes where you actually decided it should.
or email hello@groundworkconsultancy.com