Rosa Vega, Groundwork partner for operations, transformation and coaching

Fractional COO, Startup Operations & Transformation

Rosa Vega

Turning ambitious plans into an organisation that can deliver them.

Rosa Vega is a partner at Groundwork, where she leads the fractional COO, operating-model and coaching work. She has spent more than 16 years leading operations, transformation and complex delivery in startups, scale-ups and a publicly listed technology company, and has held a Managing Director role with responsibility for running a company day to day.

Background

Rosa has spent more than 16 years leading operations, transformation and complex delivery — in startups, in scale-ups, and in a publicly listed technology company. The through-line is organisations at the point where the way they have been working stops fitting the size they have become.

She has held a Managing Director role with responsibility for the day-to-day running of a company: programme management, operations, P&L, HR, contracts, recruitment, payroll, compliance and governance. That range matters for the work she does now, because the operating problems founders bring rarely stay inside one function — a delivery problem turns out to be a hiring problem, which turns out to be a decision-rights problem.

Her specialism is designing operating models, governance structures and delivery frameworks that let a business grow without acquiring bureaucracy it will later have to remove. She has done that through a public-market transition, across a large milestone-based programme, and in companies small enough that the operating model was three people and a shared understanding.

What she works on at Groundwork

Rosa leads the operations side of the practice: fractional COO engagements, operating-model and cadence work, the post-raise quarter, restructuring, and funded programme delivery. She also does the founder and leadership coaching, which in practice is inseparable from the rest: an operating model only survives if the people running it have the confidence to hold it.

Operator track record

Before Groundwork, our partners built, scaled and protected technology organisations from inside them. Everything below was done in those roles, not as Groundwork client work — Groundwork is new, and we would rather show you verified operating history than dress it up as something it is not.

Scaling through a public-market transition

Situation
A technology organisation growing from startup scale to a size that could operate under listed-company scrutiny.
Role
Operations and transformation leadership.
What changed
Operating model, governance structures and delivery frameworks designed and put in place as the organisation grew.
Measured outcome
Helped scale the organisation from approximately 50 to 450 people through the transition.

An £8M+ AI programme against contractual milestones

Situation
A large AI programme carrying contractual milestones and external accountability for delivery.
Role
Programme leadership, including the governance and reporting behind it.
What changed
An integrated delivery plan, milestone evidence and reporting the programme could be held to.
Measured outcome
Delivered an £8M+ AI programme to 100% of contractual milestones.

More throughput without losing the team

Situation
Delivery throughput short of what the organisation needed, with the obvious lever — pushing harder — likely to cost people.
Role
Operations and delivery leadership.
What changed
Delivery frameworks and cadence redesigned so that capacity came from how work flowed rather than from hours.
Measured outcome
Increased delivery throughput by approximately 35% while keeping attrition below 10%.

Talk to Rosa directly.

A short call is the fastest way to see whether we can help, and you will be talking to the person who would do the work.

or email hello@groundworkconsultancy.com
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